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Beyond the CartEpisode 01

Indian ecommerce boom. From Surat to SaaS.

UniSouk founder Nihil Parmar joins Beyond the Cart for a conversation about building for Indian commerce and the work that happens beyond the transaction.

Beyond the Cart · Episode 01

Indian ecommerce Boom | Surat to SaaS | with Nihil Parmar

Inside the conversation.

Three ideas frame this first Beyond the Cart episode.

The Indian ecommerce boom

A founder’s perspective on the opportunity opening up for sellers, brands and commerce technology across India.

From Surat to SaaS

What it means to build an ambitious commerce company from Surat and turn local operating problems into a wider product vision.

What happens beyond the cart

The listings, inventory, orders, fulfilment and growth work that shapes the seller experience after a customer decides to buy.

Beyond the Cart

Conversations about the work customers never see.

Commerce is more than a storefront or a transaction. This series looks at the systems, choices and people behind building businesses that can keep moving.

Watch Episode 01 on YouTube

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